Japan’s bite-sized chocolate biscuit Sakuyama Chocojiro is now an anime character in the most literal sense. According to Anime! Anime!, Shoei Delicy’s snack brand launched a short anime on May 29, 2026 to mark the product’s 10th anniversary.
The anime is streaming through the project’s official social accounts, including TikTok, YouTube, and Instagram. The first drop released 10 episodes at once, while new episodes are scheduled to arrive every Friday in two-episode batches.
What Is Sakuyama Chocojiro?
Sakuyama Chocojiro is a small chocolate biscuit snack from Shoei Delicy, combining biscuit, chocolate, and milk cream. Its mascot, Chocojiro, is known for a soft round design, playful expressions stamped into the chocolate, and “Chocojiro language” wordplay printed on the biscuits.
That makes the anime a natural brand extension: it is not adapting a manga or game, but turning a familiar Japanese snack mascot into bite-sized character comedy.
What Is the Anime About?
The story follows Chocojiro, a food-loving creature from Chocodale Mountain, after he meets two high-school girls: Tomo-cho and Non-P. As Chocojiro plays with them, he tries to imitate human behavior — but in his own awkward, very Chocojiro way.
Anime! Anime! describes the project as a short anime built around Chocojiro’s lovable attempts to copy people and become friends with humans. The main visual shows Chocojiro, his mountain friends, and the two girls watching over him warmly.
Release Schedule and Staff
- Start date: May 29, 2026
- Platforms: Official TikTok, YouTube, and Instagram accounts
- Initial release: 10 episodes at once
- Ongoing schedule: Two episodes every Friday
- Director / script / character design: Minori Uemura
- Music: Yu Kodaka
- Animation production: rhinokino
The cast listed by Anime! Anime! includes Ayano Joji as Chocojiro, Yume Shinohara as Sakuta, Miki Manami as Tomo-cho, and Shiori Tani as Non-P.
Why This Is Fun for Japan Pop-Culture Fans
Japan has a long tradition of turning mascots, snacks, trains, local mascots, and product characters into small story worlds. Sakuyama Chocojiro fits neatly into that lane: the anime is promotional, but it also gives overseas viewers a low-stakes look at the kind of character branding that surrounds everyday sweets in Japan.
For travelers, it is also a useful reminder that Japanese convenience-store and supermarket snacks often come with their own mini fandoms. Sometimes that means packaging campaigns. Sometimes, apparently, it means a full short-anime rollout.
