Yokohama Red Brick Warehouse will run a month-long Pompompurin x Yokohama Red Brick Warehouse collaboration from August 14 to September 13, 2026, tying the promotion to Pompompurin’s 30th anniversary and the character’s first-place finish in the 2026 Sanrio Character Ranking. The campaign centers on shopping rewards, in-building photo spots, and a limited pickup bonus that connects to the separate Pomfes event on the final weekend.
What Runs During the Month-Long Campaign
According to the PR TIMES release, the main campaign takes place across Yokohama Red Brick Warehouse Buildings 1 and 2 from August 14 through September 13, 2026. During that period, visitors can look for collaboration perks inside the complex, including a limited sticker giveaway, three digital badge checkpoints, and a large Team Purin balloon display near Re : Wharf on the third floor of Building 2.
The month-long part matters because it is broader than a single weekend pop-up. The core warehouse campaign stays active for about a month, which gives visitors multiple ways to join even before the related festival dates arrive in September.
How the Shopping Reward Works
Customers who spend 2,000 yen or more including tax in a single transaction at eligible shops in Buildings 1 and 2 can receive one limited 30th anniversary original sticker on request, while supplies last. The release says Building 2 second-floor KENELE STAND is excluded from the sticker campaign, so not every shop participates in the same way.
That makes the sticker offer straightforward but specific. It is tied to a single eligible purchase, not general entry to the venue, and the stock limit means it is safer to treat it as a first-come perk rather than a guaranteed giveaway for the whole run.
How to Collect the Digital Badges
The campaign also includes three limited digital badges that visitors can collect at photo spots inside the warehouse. The official campaign details place those spots at Building 1 first floor next to Sugi Bee Garden, Building 2 first floor next to the elevator, and Building 2 third floor next to chano-ma.
To join, visitors need the Omoide Badge app, a free Sanrio+ registration, and a smartphone. Completing all three badge locations is the key step for the final reward, so this part works more like a small in-building stamp rally than a simple photo op.
How the Acrylic Charm Pickup Connects to Pomfes
After collecting all three digital badges, visitors can show the completed badge screen at the Pomfes venue to receive one limited acrylic charm, while supplies last. That means the charm is not distributed throughout the full month-long warehouse campaign on its own. It is tied to the related Pomfes venue redemption step after badge completion.
In practice, that setup gives the campaign two layers. The shopping and badge hunt run throughout the warehouse period, while the acrylic charm pickup depends on reaching the Pomfes venue during the final weekend window.
Pomfes Is a Separate Two-Day Event
Pomfes is related to the warehouse campaign, but it is not the same thing. The official Pomfes site lists it as a separate Sanrio event running only on September 12 and 13, 2026, at the Yokohama Red Brick Warehouse event plaza. Official hours are 11:00 to 17:30, admission is free, and some content is paid.
The event is presented as a music-festival-style gathering with live performances, food, games, and event goods. That makes Pomfes the final-weekend companion to the longer warehouse collaboration rather than a replacement for it.
FAQ
When does the Yokohama Red Brick Warehouse campaign run?
It runs from August 14 to September 13, 2026.
Do I need to spend money to get the sticker?
Yes. The sticker requires a single purchase of 2,000 yen or more including tax at eligible shops, and it is available only while supplies last.
Is Pomfes the same as the month-long warehouse campaign?
No. Pomfes is a separate two-day event on September 12 and 13, 2026, even though it is connected to the warehouse campaign.
What do I need for the digital badge activity?
You need the Omoide Badge app, a free Sanrio+ registration, and a smartphone.
How do I get the acrylic charm?
You must collect all three digital badges first, then show the completed badge screen at the Pomfes venue. The acrylic charm is limited and ends when supplies run out.
Sources
PR TIMES: Pompompurin x Yokohama Red Brick Warehouse collaboration release
