My Hero Academia is getting another Japan snack collaboration, this time with Kabaya’s chewy candy brand タフグミ (Tough Gummy).
Cho! Animedia reports that limited collaboration packages will begin rolling out nationwide in Japan from June 8, 2026. The campaign includes four package designs featuring characters such as Deku, Bakugo, and All Might, with a collaboration-goods prize campaign scheduled from June 23.
What Is the Product?
The collab covers Tough Gummy and Tough Gummy Grapey Punch packaging. The obvious slogan hook is PLUS ULTRA, which fits the candy’s “tough” branding neatly enough that the campaign almost explains itself.
For collectors, the main point is the limited packaging. These kinds of anime snack collabs often become small but popular convenience-store or supermarket hunts, especially when a prize campaign follows the retail launch.
Why It Is Useful for Travelers
Not every anime collaboration needs to be a major event to be worth covering. Japan-only snack campaigns are practical for fans visiting during the release window because they are affordable, easy to pack, and tied to everyday stores rather than ticketed events.
The important caveat is availability. “Nationwide” does not guarantee every shop will have stock, and prize-campaign details can vary by timing and purchase requirements. Fans should confirm the campaign page and local stock before assuming the goods are easy to find.
What to Watch Next
Collectors should watch the campaign start dates closely: packaging rolls out from June 8, while the prize campaign starts June 23. That gap matters because buyers may want to wait for the campaign period if receipts or product codes are required. The practical follow-up is to confirm exact entry rules, eligible products, and whether the goods are limited to residents in Japan.
Because this is a food retail campaign, photos from store shelves may appear before official English coverage. Treat social posts as stock clues, but keep the source of record on Kabaya or Japanese anime-media campaign details.
