Sanrio is giving Hapidanbui a full summer outing in Tokyo this year, and the scale is larger than a single pop-up might suggest at first glance. Hapidanbui is the Sanrio unit made up of six long-running boy characters: Pochacco, Tuxedosam, Kerokerokeroppi, Badtz-Maru, Hangyodon, and Pekkle. From August 17 to August 30, 2026, their new event, Hapidanbui Voyage Zenryoku Natsuyasumi 2026, will spread across Tokyo Solamachi, Tokyo Mizumachi, and other Tokyo Skytree Town area locations. The official concept ties the group’s “Voyage” theme to a cool waterside summer break, which is why the announcement mixes shopping, a photo-friendly rally, and a splash-heavy stage show instead of stopping at merchandise alone.
What Was Announced
Sanrio’s July 16 news release lays out the event as a short-area campaign rather than a one-room collaboration. The core pieces are an event-only pop-up store, a digital stamp rally, a special stage at Solamachi Hiroba, a new promotional movie series, and a related event page for the overall campaign. All of it runs under the same title from Monday, August 17 through Sunday, August 30, with the Skytree area itself serving as part of the attraction.
The event’s main retail venue is the Hapidanbui special event space at Tokyo Solamachi 2F, Area 9. That is where the limited-time Hapidanbui Voyage POP-UP STORE will sell event goods built around the key visual. Sanrio specifically names a flat pouch, face towel, diorama acrylic stand, and holo square stickers among the featured items, with listed prices of 2,200 yen for the pouch, 2,200 yen for the towel, 2,530 yen for the acrylic stand, and 440 yen each for the stickers. The release also warns that entry restrictions may be used if the space gets crowded, some items may have purchase limits, stock is limited, and the merchandise could be sold again later through another channel.
The broader event area matters just as much as the shop. Sanrio says the campaign is built around the feeling of going out together with Hapidanbui, which is why the announcement places activities at Tokyo Solamachi, three Tokyo Mizumachi spots, and three Tokyo Skytree Town spots rather than keeping everything in one storefront. It gives the whole project the shape of a summer route. Instead of browsing goods and leaving, visitors are meant to move through the district with the six-character unit as their travel theme.
How the Stamp Rally and Character Route Work
The most distinctive part of the event is the digital stamp rally, officially titled Hapidanbui Voyage Zenryoku Natsuyasumi 2026: Minna de Odekake. It uses Sanrio’s smartphone app Omoide Badge and starts at the same Tokyo Solamachi 2F special venue. To join, participants spin a capsule toy for 500 yen once and receive two things: a finger puppet partner and an outing map. From there, the rally sends them out across six target spots in the area, where they can take commemorative photos with their chosen puppet and collect digital badges in the app.
Sanrio says the target stops include the area around the Sanrio Tokyo Solamachi shop and the 212 KITCHEN STORE location selling the collaboration goods, so the rally is not a side extra detached from the rest of the event. It is the structure holding the different pieces together. The campaign becomes easier to picture once you know that the finger puppet is not just a toy but your “travel companion” for the route. The photography angle is built directly into the experience, which makes this feel closer to a small guided adventure than a simple check-in promotion.
There is also a clear finish point. After collecting all six digital badges, participants return to the starting spot and show both the complete screen in the app and the finger puppet to receive a limited acrylic keychain novelty. Sanrio adds two practical conditions here that matter before anyone lines up: the novelty exchange requires the puppet purchase, and the giveaway is available only while supplies last. That makes the rally straightforward in structure but not entirely free, since the capsule toy purchase is part of the redemption flow. For families, friends, or solo visitors, it still reads as the event’s most hands-on feature because it turns the Skytree area into a set of small goals rather than a backdrop.
Stage Dates, Promo Videos, and the 212 KITCHEN STORE Tie-In
The live centerpiece comes on Saturday, August 22 and Sunday, August 23, when all six Hapidanbui characters are scheduled for a special stage at Tokyo Skytree Town 1F Solamachi Hiroba. Sanrio describes it as one of the event’s main highlights and says the show will use a dedicated stage dressed with the event key visual. The biggest hook is the water effect. This is not just a meet-and-greet or talk segment. The program is built around water cannon splashes and a soaking-wet summer performance, with the characters dancing in a setup meant to feel bright, cooling, and physically energetic.
Entry to the main stage area is not open walk-in access. The release says visitors need a pre-entry lottery ticket, with applications through Sanrio+ having opened on Wednesday, July 22, 2026. That detail changes the practical shape of the stage portion quite a bit. The store and district rally can function as flexible day plans, but the stage is the part that depends on advance access control.
Sanrio is also supporting the event with three promotional videos under the title Hapidanbui tte Soko ni Iru Kamo. The shorts pair the six members into duos and imagine them out in the city together: Tuxedosam with Pochacco, Kerokerokeroppi with Badtz-Maru, and Hangyodon with Pekkle. It is a light idea, but it fits the event well because the campaign itself is about moving through real public spaces with the group in mind. The commercial tie-in follows the same logic. 212 KITCHEN STORE, which has a branch inside Tokyo Solamachi, will start selling its Sanrio collaboration kitchen goods on Saturday, August 8, ahead of the main event opening. Sanrio lists eco bags, face towels, and lunch plates in the lineup, with sales planned not only at stores nationwide but also through the brand’s official online shop. Taken together, the movie rollout and the 212 collaboration make the Solamachi event feel less like a brief popup and more like a coordinated summer push for Hapidanbui across shopping, movement, and character media.
FAQ
What is Hapidanbui?
Hapidanbui is Sanrio’s six-member boy-character unit made up of Pochacco, Tuxedosam, Kerokerokeroppi, Badtz-Maru, Hangyodon, and Pekkle.
When and where is the event happening?
The event runs from August 17 to August 30, 2026 around Tokyo Solamachi, Tokyo Mizumachi, and other Tokyo Skytree Town area spots.
How does the stamp rally work?
Participants begin at the Tokyo Solamachi 2F special venue, spin a 500-yen capsule toy to get a finger puppet and map, visit six target spots with the Omoide Badge app, and return with all six digital badges to claim a limited acrylic keychain.
Do you need a ticket for the special stage?
Yes. Sanrio says entry to the main stage area requires a pre-entry lottery ticket through Sanrio+.
